Protecting Your Business's Most Valuable Asset - Your Database

Gary called me from Laguna Beach, California asking if I would send him another copy of my database of Radio Talk Show stations who interview guests by telephone.

He explained that when the Southern California fires hit, he and his wife drove away in their twin Mercedes with ONLY the clothes on their backs. They lost their home, all their clothes, their business computers-and their database of clients.

After sympathizing with him about his losses, I assured him that I'd send him a replacement of the talk show database he lost in the fire. Then I turned my attention to his other loss. I asked "Did you have YOUR CLIENT database backed up?" He replied, "Yes, and I keep my backups RIGHT NEXT to my computer."

Does this story sound familiar?

OUCH! What a sad story that was only tempered by the fact that he had another backup that was six months old in his bank's safe deposit vault.

He was able to salvage only a small part of his 3,500 client database.

Just think how much simpler and more profitable his business life could have been had he followed this advice:

#1 Back up daily.

#2 Back up off-site weekly (trade with a friend).

For the record, my computer houses a database of over 25,000 contacts. This list includes membership databases, prospect lists, all my clients, past customers, every student who has ever been in my seminars, plus my friends and family. A very extensive and comprehensive list.

This database is kept in Filemaker Pro, which has been customized to include: EVERY phone call I make, EVERY birthday of friends/family/clients I can capture. It also includes EVERY prospect I've ever talked with. (They will be ready to be a client someday).

I used to back up this data daily on a 100MB zip disk, then schedule a bagel/coffee meeting once a week with longtime friend and software developer to exchange of ZIP disks. It must have looked like a drug sale to outsiders... of course, we kept everything in plain sight and enjoyed our coffee and bagels while we 'people watch.' Now I use a flash drive and keep it with my keys so it's always with me. Either way, my data is safe.

Now, wouldn't you love to sleep more soundly EVERY night? Just go back three paragraphs and follow steps 1 and 2, and YOU WILL.

Joe Sabah is a nationally recognized speaker, trainer, consultant, author and publisher. He is based in Denver, Colorado where he operates a speaking/publishing/consulting business.

As a member of the National Speakers Association, in 1982 Joe served as co-founder and first president of the Colorado Speakers Association (a chapter of the National Speakers Association, now with over 150 members. He is also a member of the Publishers Marketing Association and the Small Publishers Association of North America.

Joe served as the president of the Colorado Independent Publishers Association for 2 1/2 years, increasing its membership from 90 to 310.

Joe served the American Motivational Association as Regional Vice President in Northern California, Portland, Oregon and Denver, Colorado. His Sales Congresses traditionally exceeded 1,200 seminar attendees. He sponsored and promoted congresses that included: Dr. Norman Vincent Peale, Cavett Robert, Og Mandino, Ira Hayes, Marilyn Van Derbur and Dr. Morris Massey.

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